Media Release: Farouk Systems Styles – 2012 Edge Collection
Houston, TX August 1, 2012. Farouk Systems Inc, makers of the original CHI Ceramic Hairstyling Iron, welcomed Australian artists Lee Nesbitt and Andrew Voya to style with Canadian artist Rocky Vitelli on the Farouk Systems 2012 Edge Collection at company headquarters in Houston, Texas.
Nesbitt and Voya are platform artists with Ecohair in Australia, Farouk’s biggest distributor in the country, and caught the eye of Vice President of Show and Education, Lisa Marie Garcia, when they performed at the Farouk Systems 2011 Be Safe, Be Beautiful Conference in Cancun, Mexico.
“These 2 guys have incredible talent,” Garcia said. “They really are the cutting edge in our industry and that’s what we are all about. Being the first, the best and the most innovative. Lee and Andrew are perfect examples of that. Teamed up with Rocky Vitelli from Canadian, these three are unstoppable!”
The 2012 Edge Collection focuses on pushing the lines and boundaries in the hair industry to create your own personal sense of style and attitude. This collection is about redefining the lines of what separates Farouk Systems from the rest. Images and step by steps tutorials from the photoshoot will be presented to publishers worldwide and used at global trade shows for the upcoming 2013 year.
Instyle Magazine
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Australian Hairdressing Journal
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